PETA x Phil America

Merch collection creative directed and designed by Phil America for PETA. Photos by Matthew Kavanagh and film directed by Colin B. Mitchell shot on location at the PETA Los Angeles headquarters during the lockdown due to the Covid 19 pandemic.

People for the Ethical Treatment of Animals (PETA) is excited to be releasing a limited-edition animal-friendly streetwear capsule collection designed by vegan artist, creative director, and activist Phil America.

The collection is called People Are Animals, and each piece is extra special, especially the hoodie. When you apply a custom Instagram filter to the hoodie, it simulates anaglyph 3-D glasses and the design will appear to be transformed. It becomes two unique designs that—when viewed through either the red or the cyan side—challenge the viewer to consider alternative perspectives on the same image.

“As a lifelong supporter of PETA, getting to work with them is always special to me. In a world where we have everything from Buddhist monks to athletes to rappers who are vegan, I have always tried to break down stereotypes of what people expect a vegan to look like. With this collection, we have created a new design language for people who want to both support PETA as well as speak up for animal welfare,” said Phil.

Vegan fashion collections like People Are Animals spare animals immense suffering and help protect the planet. Every year, billions of animals suffer and die for clothing and accessories. Skin is torn from them to make leather, birds are held down while handfuls of feathers are ripped out of their sensitive skin, and small animals are caged for life before being killed for their fur. Sheep are often beaten and mutilated by workers who steal their wool and skin for shearling. Goats are similarly abused for cashmere and mohair. All this abuse is done in the name of fashion. No matter the type of material or where it comes from, if the process involves animals, it also involves horrific cruelty.

In addition to causing the suffering and deaths of billions of animals each year, the production of animal-derived materials—including wool, fur, and leather—contributes significantly to climate change, deforestation, loss of biodiversity, and air and water pollution.

-PETA